Our mission is to provide deep insight into how digital technology and the internet are not only transforming the media industry, but also adjacent industries that are becoming increasingly involved with virtual media content.

We are passionate about how the process of relentless technological innovation is opening up the media industry to an unprecedented degree and creating a panorama of opportunity for incumbent players, as well as new entrants.

Because we are not tied by a particular technology or channel, our remit covers all parts of the digital media value web, as well as all delivery platforms, device types and consumption environments.

Through our unique, bi-weekly publication, Digital Media InSight, we deliver market insight that is often beyond the leading edge.

Digital Media InSight

Digital Media InSight is a bi-weekly industry insight publication delivered in the form of 25 management reports, each averaging 20 pages.

Each issue of Digital Media InSight focuses on a topical market discontinuity, where there are both opportunities and threats. Our primary focus is on describing the opportunities, as well as explaining possible solutions to the threats.

Over the last few years we have covered over 60 topics including:

• Ad-supported content;
• Social advertising;
• Future of mobile content services;
• Digital rights management;
• Syndicating social media;
• Emerging business models in the music industry

Digital Media InSight is topical, genuinely insightful and perfect for time-pressured executives who want maximum market insight with minimum fuss.

Digital Media InSight is supplied under various license options, or reports can be purchased individually from our online store.

Generator undertakes bespoke or client-specific research on a regular basis. Bespoke research can be an ideal in situations where you need to analyse a specific topic or where you just need a personal touch.

Our capabilities also include syndicated or multi-client research where we might carry out an exclusive, in-depth project on behalf of a small number of non-competing clients. Not only is this approach cost effective, but because peers from other parts of the industry are involved, there can be an opportunity to share thinking and collaborate which will improve the quality of the result.